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For real estate agent
Ruthie Smythe, it's both empowering and unsettling at the same
time.
Smythe, an owner and
broker-in-charge of Charleston-based Lane & Smythe Real
Estate, has felt the gamut of emotions after walking into a
roomful of male colleagues at professional conferences or
meetings.
On one hand, it's a
compliment to know she's one of few women to reach the upper tier
in her industry. At the same time, "you really start
questioning why you're the only one," Smythe said.
Come Saturday, though,
Smythe will have some company. That's when Charleston Metro
Chamber of Commerce and the Center for Women are staging their
second Women in Business conference. The event, of which The Post
and Courier is a sponsor, is geared toward the growing ranks of
female entrepreneurs and professionals in the region.
"Women are
starting businesses at a phenomenal rate," said Jennet
Robinson
Alterman, executive
director of the Center for Women.
Between 1997 and 2002,
the number of women-owned businesses in South Carolina jumped from
64,232 to 76,831, a 16 percent increase, according to the state
Office of Research and Statistics. For the Charleston area, the
growth was even higher, at 37 percent.
The numbers show that
the growth is reshaping a range of industries, including the
technology and construction businesses, while smashing outdated
stereotypes, Alterman said.
The shift is fueling a
demand for business resources tailored for women, a gap the
conference is seeking to fill, Alterman and other organizers said.
One of the biggest
unmet needs: access to capital. With that in mind, Janet W.
Christy, author of "Capitalizing on Being Woman Owned",
will lead a workshop on how women can tap into public and private
funds or business programs created for them.
Christy said some
bigger corporations, such as Bank of America, set annual goals of
how much of their supplies and services come from women- or
minority-owned vendors. Many of those companies also have a small
business liaison to manage these accounts.
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In the public realm,
Christy added, the federal government aims to spend at least 5
percent of its contracting funds with women-owned businesses. The
state of South Carolina provides a 4 percent tax credit up to
$25,000 to prime contractors that use women-owned firms as
subcontractors.
Other workshops are
lighter in nature, focusing more on the social issues that women
can encounter in the workplace.
Dorothy Perrin Moore,
a College of Charleston professor, will lead a session on how
working women can balance their professional responsibilities with
family priorities.
While researching her
book, "Careerpreneurs - Lessons From Leading Women
Entrepreneurs on Building A Career Without Boundaries", Moore
found that even the basic concept of balance can differ between a
man and a women.
"Women tend to
associate balance with being able to make family a priority,"
she said. "Men consider balance as finding personal time for
themselves."
One group that
conference organizers hope to target are mothers who re-enter the
workforce after raising their children. New York-based marketing
consultant Patricia Simone, a mother-of-three, said they can bring
special skills to the market.
"Women, by
nature, are really good at juggling," said Simone, who will
speak Saturday about effectively marketing a business or a
product. "We're pretty good with change ... and those skills
transfer well into the business world."
Women in Business
Conference
When: 8 a.m.-2
p.m. Saturday
Where: Charleston Area Convention Center
Cost: $95 for Charleston Metro Chamber of Commerce members;
$105 for non-members; $50 for students.
For more information
about the conference, go to www.c4women.org.
Reach Katy Stech
at 937-5549 or kstech@postandcourier.com.
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