| Carol
Perkins-Rawle readily acknowledges she had no idea what she was
doing when she first dipped her toe in the uncertain waters of
entrepreneurship.
Homebound in
Manhattan while battling a serious ailment, the former model
occupied her time by crafting stylish pillows and quilts for
friends' pets. Then, her creations caught the eye of InStyle
magazine and other national media, and a business was born.
Today, Perkins-Rawle
runs her growing pet products company, Harry Barker, from
Charleston. Her advice for success: "You can't do it
alone."
Perkins-Rawle is
one of three local business women who'll be featured Wednesday at
a networking event aimed at women entrepreneurs, though men are
welcome. Also speaking are Kathryn Peters, CEO of women's clothing
business Putamayo, and Rita O'Neill, general manager of WCSC-TV.
The women will share their strategies for business growth.
The Center for
Women and The Citadel School of Business Administration are the
main sponsors of the event. Based in Charleston, the Center for
Women is a nonprofit group aimed at helping women achieve personal
and professional success. The organization offers educational
programs, a referral service, counseling and peer support groups.
Next year, the center plans to establish a clinic to help women
navigate business-related legal issues.
This is the
center's second networking event for entrepreneurs. The first one,
held in April, drew more than 200 attendees.
"Women are the
fastest-growing segment for small-business growth," said
Jennet Robinson Alterman, the center's executive director.
Wednesday's networking event will give budding entrepreneurs or
business owners the chance to ask questions and share ideas about
starting or building a business, she said.
Experts say
business women can profit from networking.
"Networks are
important at all stages of career development and growth,"
said Dorothy Perrin Moore, distinguished professor of
entrepreneurship at The Citadel's business school. That's because
today's working world is highly competitive and business people
need to be connected to resources and information, she said.
But there are
personal reasons to network, as well. "For professional women
and entrepreneurs, successful networks provide a combination of
information, a sanity check and a release," Moore said.
John Clarkin,
director of the Tate Center for Entrepreneurship at the College of
Charleston, notes that there's a strong "good ol' girls"
support network in Charleston. "They (business women) need to
get plugged into that," he said.
Women in business
often face different challenges from men, including acting as a
family's primary caregiver or taking on most household chores,
research shows. But that hasn't stopped many women from taking the
plunge into entrepreneurship.
"Across the
country, there's a huge wave of women-owned businesses
starting," Clarkin said.
|
Many of these women
formerly worked in the business world and are using the expertise
they've gained to start their own ventures. Others, like Perkins-Rawle,
have built businesses out of hobbies.
But Perkins-Rawle,
46, said she had a lot of learning to do along the way.
After her products
got national exposure in the mid-1990s, business got so busy she
couldn't keep up. So she put the endeavor on hold to write a
business plan and plot her strategy. She researched the pet
industry, made business contacts, and learned about everything
from manufacturing to packaging. She also sought support and
advice from friends and mentors.
In 2000, she opened
a store in Savannah, Ga. She moved her business to Charleston last
year after marrying local marketing executive David Rawle.
Today, her company,
Harry Barker, is part of the fast-growing, $31 billion pet
industry. The company employs five people and sells everything
from pet futons to pet sweaters through wholesalers and retailers,
and through its Web site, harrybarker.com. Sales this year are
expected to reach $1 million.
Women entrepreneurs
shouldn't be afraid to ask for help and should seek out resources
like the Center for Women, Perkins-Rawle said. "We've got to
keep growing and learning."
GROWING FAST
-- The number of
women-owned businesses is growing at twice the rate of all U.S.
firms, and these businesses are increasing in economic clout.
-- There are about
10.6 million private U.S. businesses in which a woman or women
owned at least 50 percent.
-- Between 1997 and
2004, the number of privately held U.S. companies that were
equally- or majority-owned by women grew 17 percent, compared to 9
percent among all private companies.
-- South Carolina
is home to an estimated 128,447 privately held companies that are
equally- or majority-owned by women. These businesses made up
almost 42 percent of all privately held companies in the state,
and generated more than $29 billion in sales.
-- South Carolina
ranks 8th in the nation in growth in the number of such businesses
between 1997 and 2004.
WANT TO GO?
The
Charleston-based Center for Women and The Citadel School of
Business Administration are sponsoring an entrepreneurs networking
event from 6-8 p.m. Wednesday in Mark Clark Hall auditorium at The
Citadel.
The event will
include presentations from three local business women, a
question-and-answer period and small-group networking.
Registration is
required and there is a $10 charge. For more information, visit c4women.org
or call 763-7333.
Caroline Fossi
covers retailing. Contact her at 937-5524 or cfossi@postandcourier.com. |