If
the idea of attending another tired networking event makes
you want to set every last business card on fire, it’s
time to put down your matches. “The civic club, golf
course, good old boy network doesn’t work for women,” says
Jennet Robinson Alterman, executive director of the Center
for Women, which is why the Citadel School of Business Administration
and the Center for Women are taking a fresh approach to building
relationships.
Their
upcoming program, “The Lowcountry Entrepreneurial Extravaganza:
A Networking Event to Remember for the Entrepreneurial Woman,” is
the first in a series of programs designed to assist women
entrepreneurs and business owners aspiring for change and
new career avenues.
The
April 8 kickoff event will combine panel presentations by
three successful women entrepreneurs, followed by a round
table networking event. Alterman will facilitate the question
and answer session and has chosen 20 successful businesswomen
from the community to guide each table.
“This
is to get women inspired and make connections,” explains
Dr. Dorothy Perrin Moore, distinguished professor of entrepreneurship
for The Citadel. Moore is responsible for acquiring the “elevator
grant” funding from the Coleman Foundation, enabling
the event, mentoring program and networking tools.
Following
the Networking Extravaganza, the Center for Women will maintain
an interactive networking web site and open its facilities
to small networking groups.
“If
you have a question about your business and need help quickly,
you can post it on the online bulletin board,” says
Moore. “A designated expert from the community and other
women entrepreneurs can respond.”
Currently
there are no formal or even informal networks set up specifically
for women-owned businesses and women entrepreneurs, says Alterman.
But the great majority of new business startups are by women,
she adds, “and they have different networking needs.
With this event, they can get firsthand information on what
resources are available to help them with their
startup.”
From
their 2003 Entrepreneurial Women series, the Center for Women
got the message loud and clear that women want to network
and that they want to hear from other women who have been
successful.
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The
panelists for the event include Judith Aidoo, chief executive
of The Aidoo Group Ltd. and Caswell Communications; Nikki
Hardin, editor and publisher of Skirt! magazine;
and Amanda Dew Manning, president of Manning and Associates,
Inc. and Carolina FoodPros.
Aidoo
is CEO of a merchant bank with representative offices in Europe
and sub-Saharan Africa. Its subsidiary, the locally headquartered
company CasCom, has recently executed a joint venture with
a New York-based hedge fund to provide senior and mezzanine
debt to small and mid-sized companies, with a focus on the
media and broadcasting sectors.
“Men
have the old boys’ network,” says Aidoo. “We
need to create the new girls’ network. Clearly women
who are doing business here need to find ways to collaborate.”
Amanda
Dew Manning believes that she and others like her need professional
and personal networks to achieve goals.
“Most
of us have heard about the ‘power of networking,’ but
many don’t know how to do it effectively. My experience
has been that the most powerful friends, business acquaintances
and colleagues I make are those with whom I take the time
to develop these relationships.”
The
Entrepreneurial Extravaganza is free, but attendees are required
to register due to limited space. Register online at www.c4women.org/extravaganzareg.htm.
For additional information, call 763-7333 or 953-5056.
Sarah
G. McC. Moïse covers entrepreneurship for the Business
Journal. E-mail her at smoise@crbj.com.
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